It's Not How Good You Are, It's How Good You Want to Be, Paul Arden wood From the docks of working-class

From the docks of working-class England to the bustling streets of 1940 New York City

music and literature

'The Namesake' is the story of a boy brought up Indian in America

but he means to put it right

Prepare for high-stakes situations

It's Not How Good You Are, It's How Good You Want to Be, Paul Arden wood From the docks of working-classIt's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects